that's because it has many tendrils. the cult part is for the midlevel dipshits who operate as management of the broader organization. the magic tricks and dreams of power are simply there to keep them stultified and unaware of what and who they're actually working for.
early gnostic cults, pharaohs, free masons, rosicrucians, theosophists, scientology. they're all arms of the same beast. the only one there ever was. Satan.