To be wary of "any person, group or company attempting to portray itself as based or manly" would make us wary of literally everyone who is considering alliance or friendship. It's like assuming that every gathering of patriots *must* have a glowie present. That sort of attitude is something the enemy would like to encourage, to discourage us from working together.
"LOOK IM BASED AND MANLY I WILL VAGUELY ALLUDE TO RACIAL AND POLITICAL ISSUES UNDER A VENEER OF TRADITIONAL PATRIOTISM SO YOU BUY MY SLOP, GOY. I MEAN GUY."
It is a mask to hide degeneracy.
Edit: downvotes? Am I wrong? The black rifle coffee company is a text book example.
"LOOK IM BASED AND MANLY I WILL VAGUELY ALLUDE TO RACIAL AND POLITICAL ISSUES UNDER A VENEER OF TRADITIONAL PATRIOTISM SO YOU BUY MY SLOP, GOY. I MEAN GUY."