Noticing a new trend in commercials.
Interracial couple with White woman and typically black man and the White woman does foolish thing.
This echos from a few decades ago when White Man of couple does foolish thing. I know this led White men to Notice.
Will it happen? Probably no, but the past few years I've seen things that I never expected to see.
> Unstereotype Alliance is a coalition of companies in the advertising industry that focuses on reducing stereotypes in advertisements and enhancing gender equality in advertisement staff. It has national chapters in Brazil, Japan, South Africa, Turkey, the United Arab Emirates and the United Kingdom.
> Unstereotype Alliance was founded in June 2017, led by UN Women and Unilever with other multinational companies. Its initial sponsors included P&G, AT&T, Johnson & Johnson and Unilever. It was preceded by the "#Unstereotype" campaign started by Unilever.
As Members of the Unstereotype Alliance, to realise our common vision, we commit to create unstereotyped branded content by:
* Depicting people as empowered actors
* Refraining from objectifying people
* Portraying progressive and multi-dimensional personalities
We aim to foster an unstereotyped culture, through:
* Driving gender balance in senior leadership and creative roles
* Directly addressing unconscious bias, diversity and inclusion through training as a standard across the industry
* Challenging each other as advertisers and advertising agencies to deliver the best unstereotyped marketing content
* And we pledge to hold ourselves accountable by setting clear goals and measuring change annually
[Link](https://www.unstereotypealliance.org/en/about)