So interesting! Forcing the viewer to verbalize the brand name would force brand recognition. Also, this could mean that if the viewer did *not* say the brand name, the commercial may continue indefinitely. YouTube started doing something similar where it would play several normal ads but if you didn't "skip ad" it would start playing a full on infomercial. I like what this means for normies starting to hate mindless television, but I also appreciate that this is a patent which means Sony has the right to prevent anyone else from implementing this idea.
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