An interesting article on optics
(americanfuturist.net)
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The main reason one becomes a National Socialist is that the "nazis" look fucking awesome. Both from historical images and from fiction, the power of their image is unrivalled. Basically everyone on the planet knows the swastika. Hell, there's even a mustache style which is inextricably linked to Hitler.
To recruit people, especially young White men, you need to show the NatSoc as the cool ones. You need to show them [this video of the SS](https://www.youtube.com/watch?v=2RHGgvMEWlw). Not Europa which is 10 hours long of whining and complaining about the evil Jews.
The political and philosophical understanding comes only AFTER someone is convinced at an emotional level by the images - the "brand", to refer to the article.
Maybe I was just a weird kid, but when I watched Star Wars (the original trilogy) I instinctively was on the side of the Empire. I was supposed to cheer for the "rebellion", but on one hand you had a screeching monkey with a gay robot and a walking metal dildo, on the other side you had a badass cyborg who could choke people through a screen, cool spaceships, and raw power and resources.
The moment we sell the image of a White Supremacist as an alpha chad, and not a incel loser, that's when we win.
I remember that I had sympathy for the National Socialists long before I understood the ideology. Just because they looked cool in movies and didn't have niggers in their ranks.