Consume Product

tattoos used to be the purvue of those in the military, sailors, gangs, and those in prison. They used to signal that you were a dangerous person and/or have an interesting or outlaw lifestlye.

Now tattoos have no meaning. The signal is lost. That 5 ft nothing 90lb barista with the full sleeves isnt interesting or dangerous because of them. Neither is that fixie bicycle riding, summer beanie wearing vegan with a neck tat. Even some milquetoast grandmas have a butterfly or rose tattoo.

Tattoos are a fashion choice now. And like all fashion choices, they go out of style. They are the equivalent of permanently sewing bellbottoms on your legs or somehow permanently teasing your hair.