Because that's when The Matrix was produced and released. Telling the audience that the lifestyles they currently have are the ideal added context to the world in the movie that everything quickly went to shit. Case in point, when it came out the directors were known as the Wachowski brothers. Both of them became trannies. Calling someone the peak isn't necessarily an endorsement, it's just noting that everything declines past it. You'd call something the pinnacle if it's an endorsement.