They say it's going to surpass $20m which is nuts for a small movie, and I'm pretty sure when execs at Disney heard that they said "well we can spare $20m on anti-marketing" because a huge success from a faith based movie will put pie on their face after a particularly brutal year of woke flops. Disney's excuse has been that they are performing the best within an environment of flops and that this environment is simply insurmountable as a studio. Along comes a indie flick with a budget Disney would wipe on a napkin, proving it is the studio's problem.
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