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Pierce was too boomer-ish autistic, Rockwell was too open. The problem with Pierce is that while he talked a good game about being serious, he invited degenerates like absurd/moebus, hung around with skinhead types and platformed them with his record company. It comes off as a boomer arab palestine fighter teaming up with zoomer westerners who are only with palestine to help the brown people against the "White" oppressor. You do not only need the "winners". The physics professors and the doctors. You especially need the wagie, the student, average, working class people.

Rockwell on the other hand made the mistake of using the term "nazi", right after the war when jews began flooding into america en masse and really started kicking their propaganda into gear. The swastika too obviously left a bad taste. Being so open and overt, It drove away all the normies, and instead attracted edgelord degenerates who were there for a thrill, and this also lead to his death.

The good optics are those of the patriot front with a mixture of national socialist network, namely, the national socialism part. I'm not too sure about the politics of patriot front, but they present impeccably. They are serious, they demonstrate, they engage in activism and community outreach. To put it simply, they are inspiring and heroic. From what i know, they put their members through rigorous training and consistent marches, which filters the thrill seeking degenerates, improves the quality of the members, and the optics of the overall movement. Rousseau himself is also always cool, calm and collected in interviews from what i've seen.

Yelling nigger every 3 words just isn't palatable to most normies.