Posting this in case someone wants the better quality
(media.scored.co)
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Example: Kroger's store brand pudding comes in Con-Agra packages. Same as Jello brand.
It was co-op by name and co-oip by nature - owned by the workers who were also the customers - it was a co-operative buying model.
They then vertically integrated along the supply chain into international farming and retail stores, growing into the largest retail food sellers in the world.
Seeing a slice of the pie, other Branded Goods introduced themselves to compete in the new retail environment.
One such brand was "Heinz" - first to introduce clear glass containers to demonstrate the quality of the goods inside - a novelty at the time when food was sold in sealed clay pots.
It's funny how things go round and round.