Consume Product

If you're about to take a new job, and you find out that the guy that had the job before you was brutally murdered, precisely because of what your new company has been doing, that might just make you pause and think for just a minute. You may even ponder why the guy was murdered and what points he was making. Heck, you may even turn the job down....maybe.

Or yeah, we could just not do anything, like you say, because it's just too darn big. You're not wrong in that the theory of forcing change in bulk is the way to go, but that requires political power, which likely won't be happening without some pinpoint, selective violence along the way.