Consume Product

I disagree. Not all people can be sold on just "appreciation". I think most people I know dont care about brand recognition or the appearance of wealth. Ive known both whites and jews to brag about getting something for cheaper, even if it is an off brand or lower quality so long as it works. I dont think the appreciation lead (example: "*you'll be the envied if you are seen with this*") will work on most white people, just as the investment lead (example: "*it costs twice as much but will last three times longer*") wouldn't work on most negroes.