Consume Product

Or more specifically the dumb consumer. Smart consumers look for reliability through logic and reasoning, they read specifications and investigate the product. Hence much harder to manipulate, especially by trying to make them feel more important.

Tipping culture is a good example of this, the unpaid staff will roll out the red carpet and kiss your ass to get you to tip more and this makes stupid people feel more important, even tho it's just an illusion. Meanwhile go to a place that has no tipping culture and you'll notice how everyone gets the same mediocre service, nobody is more important than anyone else because nobody would fall for such shenanigans.