Wifejak meme
(media.scored.co)
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No one is talking about how Wifejak went viral a few months ago. It was a basically wholesome meme about mundane quirks, like women asking questions about a movie while watching it.
Then it kind of faded like all memes do.
Now suddenly I'm hearing a bunch about it again, but everyone is acting like it's brand new, and that it's a major propaganda psyop. Either that's it's a white feather campaign to normalize dudes going to war to protect women and the like, or that's it's pro-natalist propaganda, or that it's an attempt to re-normalize gender relations, especially for disaffected young men. Everyone seems to be saying it's inorganic.
But weirdest, I've actually seen almost no actual memes this time around, just a lot of talking about it like it's a massive thing. But with no mention that it was actually bigger a few months ago.
Plus, there seems to be a mix of people subverting the meme, so whatever propaganda purposes if any it was intended to have, it's hard to figure out which message is the propaganda and which is the counter-propaganda.