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(twitter.com)
Hitler discussed this when criticizing the intellectual class of his day. (Pseudo)-intellectuals think that more words = more knowledge and dont understand that most people, especially the lower end of the bell curve, wont be able to process a word salad no matter how truthful it is. Thats why "owning the libs with facts and logic" doesnt actually work, because 99% of the populace are stuck at the emotional level thanks to decades of jewish abuse in the propaganda centers we call schools. They cant *process* facts and logic, and the only way to "wake them up" is in the same manner they were put to sleep in the first place, with strong emotional messaging. The right stumbled upon the greatest psychological weapon in the form of memes, because a picture is worth a thousand words, and most importantly, can convey emotion far better than the written word.