Poos gotta poo
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> The Poo in the Loo campaign, officially known as Take Poo to the Loo or Poo2Loo, was a social media campaign launched in November 2013 by UNICEF India to combat widespread open defecation in the country. The campaign aimed to shift social norms by making open defecation socially unacceptable and promoting toilet use as a modern, aspirational behavior. It was part of a broader effort to address the persistent issue of open defecation, which affected over 620 million Indians at the time, particularly in rural areas.