Consume Product

It's a cultural thing in North America to view cane sugar as the superior sweetener, because it was the most common before HFCS and its still the main rival of it. You can grow sugar beets in some of the Southeastern parts of Canada (although most of its too cold for even sugar beets), but the north American mentality towards anything but cane sugar has stuck. People will read the ingredient label and notice, and will very possibly conclude that it's an inferior product to the American competition because it doesn't use cane sugar. Even in the United states most domestic sugar comes from sugar beets, and if it's not labeled as "cane sugar" specifically, it probably comes from sugar beets

It's pragmatically a bad idea to use anything but cane sugar because everyone views cane sugar as the superior option. The American competition in the OP also all use cane sugar.

But the money you as the consumer spend on the product is going to a Canadian business, which is the main point. The raw product is also mixed and bottled in Canada.

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