Agenda 2030
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It's more about normalizing the dystopia, so that when it appears, people will recognize it and possibly hate it instead of being outright shocked, as if it's unimaginable madness. When it comes people then pivot to criticize it and its aspects, rather than hang the ones who push it. It makes people annoyed rather than shocked.
If you think about it, it also happens in movies - when there is a movie like Saw VI, you know what to expect. The setting is known, you know the range of things that may happen, and that it can go more "creative." What happens there is utterly terrifying, but viewers are used to it. But when there is a movie where a character suddenly shoots a child in the head (Breaking Bad), it's more sudden and impactful.
You could argue the dystopian movies serve to prepare people to be more tolerant to tyranny. Maybe it wasn't the intention of the creators, maybe it was - but the effect is the same.
it's not a "conspiracy theory" btw (a retarded term btw), it's just psychology. It's not a big step to how advertisements work - with the unknown and known as factors.