Consume Product

I got a spam email today from the "Diversity and Inclusion" dept at the place I work for.
There's nothing unusual about that, they do that every now and then.
But they used photo of white, healthy and happy looking children :|
This never happens, the only time I can remember them using images of white people, is when they were advertising blood donations.

Between noticing going mainstream and stuff like this, I can't help but suspect this is some sort of a scheme.