Consume Product

We don't have another viable shorthand alternative. This one can't be co-opted (as it's a literal visual description, not geographical/religious/self-identifying/etc.) and is at least mostly acceptable to say.

* Christian: Christian frequently meant White until the last hundred years or so, but that's not the case now.
* Caucasian: too broad as this counts non-whites (even jews etc. by the broadest reading)
* European: still used this way in certain countries (e.g., here in NZ you'll be categorised as "NZ European" or "Other European" on the census, depending on if you were born here or not), but the media otherwise tells us [anything counts as 'European' now](https://www.nationalgeographic.com/magazine/graphics/europe-immigration-muslim-refugees-portraits).
* Aryan: reeeee, only Hitler says that! // You are not Aryan, sar! Do not redeem!

etc.