But seriously. They're removing the word "soup" from the company name "Campbell's Soup Co." because they say "we're so much more than soup". They're not removing the name Campbell.
Heard they're getting rid of Campbell. Something about the founder's racist roots. Now it's just soup, but they want to branch the company into more stuff, they say "we're so much more than soup", but you cannot trademark that, so they're changing their name to Soop. Easier for the diverse to spell, too, they say.
Going to the market? Get a can of soop. What kind? Soop. Market cornered.