It feels to me like he's posting based on a dossier or think tank style focus group collection of memes, comments, and ideas from "alt-right" websites. The kinds of things that this focus group has him saying that the "alt-right" like are weirdly out of date in various ways (bringing up largely irrelevant (to this board) people like Fuentes, fedjacketing PF as if this were PDW, generally just spamming shit found elsewhere etc).
The easiest way I can put the vibe I get from his posts is "The Ramaswampy for ConPro".
Jews don't need to run fake nationalists if nationalist sentiment doesn't exist.