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XBX_X on scored.co
1 year ago0 points(+0/-0)
[What is Social and Behaviour Change Communication, and why is it important?](https://www.sbcguidance.org/understand/social-and-behaviour-change-communication#:~:text=Social%20and%20Behaviour%20Change%20Communication%20(SBCC)%20seeks%20to%20apply%20tactics,positive%20social%20and%20individual%20change.)
> Social and Behaviour Change Communication (SBCC) seeks to apply tactics from marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media and other communication approaches to support positive social and individual change. As part of a multi-pronged SBC strategy, these strategic communication tactics are critical tools to promote action and create an environment that supports it.
> Social and Behaviour Change Communication (SBCC) seeks to apply tactics from marketing, social and community mobilization, mass media, entertainment, advocacy, interpersonal communication, social media and other communication approaches to support positive social and individual change. As part of a multi-pronged SBC strategy, these strategic communication tactics are critical tools to promote action and create an environment that supports it.